Has your nonprofit organization been running Google ads with little or no results? Do you feel like you’re wasting your time trying to attract new supporters or increase donations through Google ads? Or maybe you have yet to explore the world of Google ads for nonprofits and are wondering if it’s even worth the effort.
In case you aren’t aware, Google has a program aimed at helping nonprofits promote their organizations called Google Ad Grants. Through this program, qualifying, registered nonprofits can access up to $10,000 worth of free Google ads. Sound too good to be true? It’s really not. It is a legitimate program run by Google. The only “catch” is that it takes a good amount of time and effort to apply to the program and be approved, and then ongoing work on behalf of your nonprofit to manage your Google Ads campaign. Many nonprofit organizations start the application process and then give up in frustration when the hit a wall.
When managed correctly, a Google Ads campaign can be effective in areas such as increasing awareness of your nonprofit organization, growing your mailing list, and even raising funds. But if you’ve never worked with Google Ads before, it could take a while to dial in the best wording for your ads that will cause people to click through to your website. Not many nonprofit employees have the time to dedicate to becoming Google Ads experts.
Another option is to hire a person or marketing firm that specializes in Google Ads management for nonprofits. Not only can a company like this help you get approved for the Google Ad Grant, but they can also guide you in creating the most effective ads for your organization, based on your goals. If your goal is increasing awareness about the services you provide, they can help you with ads that target people searching for those exact services. If you are looking to connect with people looking to support a cause like yours, they can help with that as well. They will help not only with identifying the best Google search terms, but also with the wording of your ads that will improve your click-through rates.
Companies like Beeline specialize in Google Ads management for nonprofits and can provide you with any level of service you need. They can do everything from getting you approved for a Google Ad Grant, to managing your ad campaigns, to tracking your campaign’s results and providing you with the results on a regular basis; Or they can simply help you get started and then allow you to take over the management of your Google Ads campaigns on your own. This is the type of customized service that nonprofit organizations—which often have limited budgets—are typically looking for and appreciate when they are able to find it.
